About Lux Naturally™
For 25 years, I’ve been asked the same question.
At the office. At school pickup. At dinner parties.
“How do you do that with your hair?”
For years, the answer was complicated — a patchwork of products and techniques tested through every stage of my hair’s life.
(Color treatments. Sun exposure. Pregnancy. Hormonal changes.)
Every phase required adjustment.
Over time, I realized something simpler was true.
You already have the curls.
Lux Naturally™ is my refined answer to that question.
Not a drawer full of products. Not a complicated routine.
A method that supports what’s already there.
That’s why I’m sharing The Lux Naturally Method™ — the structure I’ve refined over decades.
I’m developing a focused set of formulas built on everything I’ve learned.
Clean. Layer-friendly. Designed to feel better over time.
Because the structure matters just as much as the formula.
"But, I don't have hair like yours."
The truth is, with the right structure, your natural shape can show up any day you want it to.
This brand is for the nurse who asked in a doctor’s office.
For the man with curls who stopped me in a restaurant.
For the friend who thought her hair was just “wavy.”
You already have the curls.
Curl Care with a Mission
For 25 years, I’ve cared deeply about two things: curls and giving back.
Lux Naturally™ brings them together.
Giving back isn’t an afterthought. It’s foundational to the brand.
We give 5% of revenue to support women and families.