About Lux Naturally™
My Story
For 25 years, strangers stopped me about my hair. Always the same question: "How do you do that with your hair?"
I'm Shana. This is me and my curly hair.
My mom didn't know how to do my curly hair when I was growing up. Eventually I figured it out and people have never stopped asking.
"But, I don't have hair like yours."
With the right method, your natural shape can show up any day you want it to.
The Lux Naturally Method™ is a simple routine for curly and wavy hair. I made two products to go with it, because I couldn't find what I needed.
Built to perform across climates, activities and changing textures. They travel with you, every day.
Lux Naturally™ creates quality products that perform without excess, built for real conditions and a considered life.
We give 5% to support women and families.