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My Story is Your Story
25 years of being asked the same question.
At least once a week, someone stops me. At the office, at school pickup, at a dinner party, on the street. The question is always some version of the same thing: “How do you do that with your hair?” For 25 years, my answer was complicated — a patchwork of products I’d tested and combined across every stage of my hair’s journey. Color treatments. Sun damage. Pregnancy. Hormonal changes. The silver growing in alongside my natural curls.
Luxury, nature and health are not mutually exclusive.
LUX Naturally is me finally giving a real answer to that question, to share with you!
Over the years I've tried hundreds of products and could never find the "right fit". I've developed a two-product system built on everything I’ve learned, formulated to work on color-treated, sun-damaged, postpartum, hormonally-changing, and naturally textured hair of every pattern and background.
More importantly, I'm sharing The Method, that I've perfected 25 over years! Trust me, the method is just as important as the product. Follow the exact steps I take every single time — that actually fits into a real morning.
This is for everyone!
So many people come up to me with straight hair and say: “I actually have really curly hair — but not like yours.” And the truth is, you could have it any day you want. That’s who this brand is for. The husband of the wife that approached me in a restaurant, the daughter of the nurse who approached me in a doctors office, and the friend who always said her hair was just wavy, not curly like mine. Ive seen them in their full curl glory and it's remarkable!!